Kakao, a chocolate-brown plush puppy
Ebbe, a gray plush elephant with big soft ears
Tulle, a caramel-brown plush monkey with a light face

Soft friends
who listen.

Ebbe, Kakao and Tulle come from Pukoland. Now they want to hear about your child's day, answer every little wonder, and tell stories where your child is the hero.

No screen · From $59 · First 4 weeks of Puko+ free

A world of learning you can hug.

A day in Pukoland.

Ebbe in front of his hut on Sun Hill

07:14 · Sun Hill

Ebbe wakes the sun.

He sings his morning song until the sun is all the way up. Then it's time to brush teeth and put on a snowsuit.

Kakao by his shed in Puddle Dale

15:30 · Puddle Dale

Kakao finds a puddle.

The biggest in the whole valley. Splash! And then he wants to hear all about your day.

Tulle by her hammock in Moonwood

19:45 · Moonwood

Tulle hums up the moon.

Then everyone in Pukoland knows it's bedtime. Tulle-lulle, time to tuck the day in.

With you all day.

From the toothbrush to the last chapter. No screen to turn off afterward.

  1. The two minutes

    Ebbe sings until the teeth are clean. You only have to say it once.

  2. Why, why, why

    The whole bike ride. Ebbe never gets tired of answering.

  3. How much is a half?

    Fractions, explained with dough. You can keep on kneading.

  4. Out in the snow

    Puko wants to hear everything you found. Today happens outside.

  5. The last chapter

    A story where he's the hero. Then the house goes quiet.

Welcome to Pukoland.

Far out at sea lies a small island where the sun rises over Sun Hill and sets behind Moonwood. Three friends live here. Ebbe wakes the sun every morning. Kakao follows anything that smells like adventure. And Tulle hums up the moon when evening comes.

One day a message in a bottle washed ashore. Inside was a drawing from a child far away, and at the bottom it said: Do you want to hear about my day? The three friends did. So they each packed a little bag and set off, one for the morning, one for the afternoon and one for the evening. But they never forget Pukoland, and they never forget each other.

N Sun Hill Puddle Dale Moonwood 07:14 15:30 19:45 Fox Den · soon Iceberg Coastsoon

The morning friend

Sun Hill

At the top of Sun Hill stands a little yellow hut facing east. Here Ebbe wakes before everyone else and says good morning to the sun. He practices his morning songs for the acacia tree, his very best audience.

Meet Ebbe

Ebbe

The elephant Morning

Gentle. And he remembers everything.

Ebbe says good morning to the sun before anyone else is awake. He listens with his whole body and never forgets what you tell him.

Ebbe, why do I have to eat vegetables?

Ebbe Vegetables give your body energy, so you can grow big and strong. Carrots are good for your eyes, and broccoli helps your body stay well. What color is your vegetable today?

Loves
Morning songs, long walks, hearing about your day
Always says
"I remember that!"

Kakao

The puppy Afternoon

Curious about everything. Especially puddles.

Kakao is a why-machine on four paws. When you get home, he wants to hear it all: Who did you play with, and what was in your lunchbox?

Kakao, why is the sky blue?

Kakao Sunlight has all the colors hidden inside it. As the light flies through the air, the blue light bounces around the most. That's why the whole sky looks blue. When the sun goes down, the sky turns red and orange.

Loves
Puddles, new words, digging for treasure in the garden
Always says
"But why?"

Tulle

The monkey Evening

Calm. Listens most.

When the sun goes down, Tulle climbs to the highest branch and hums up the moon. She always asks what the best part of the day was, and then she whispers a bedtime story.

Tulle, why do I have to help at home?

Tulle When everyone helps a little, things get easier for the whole family. You can set the table or pick up your blocks. Then you'll have more time to play together. What would you like to help with?

Loves
Stars, swinging in the hammock, saying goodnight to the moon
Always hums
"Tulle-lulle, time to tuck the day in."

Puko remembers what you tell it.

The more you talk, the better Puko knows you. The cat's name, the dentist on Friday, the fact that broccoli isn't a favorite yet. So every conversation picks up where the last one left off, just like with a real friend.

Example

What Tulle remembers about Ida

  • Ida is 4 and calls clouds "sky pillows"
  • The cat is called Biscuit
  • Loves stories about space
  • A little nervous about the dentist on Friday

Friday morning "Good morning, Ida. Today you're going to the dentist. The dentist will look at your teeth and count them. You can hold Mom's or Dad's hand. Shall we practice opening wide?"

The story theater

Stories where your child is the hero.

Puko makes up a new story every time, with your child in the lead role. Type a name, choose a friend and a place, and watch the curtain rise.

Who's coming along?
Where does it happen?

Chapter 1 told by Ebbe

Ida and the rocket behind the sofa

To be continued when Puko tells the rest tonight.

Example. The real Puko makes up every story from scratch.

A friend for every age.

Type in an age, and the Puko app adapts. Little kids get play and stories. School kids get a patient teacher. Grandma gets someone who wants to hear about the old days.

You decide. Always.

  • No feed and no ads. Puko never asks anyone to stay.
  • You can see, edit and delete everything Puko remembers.
  • You choose the quiet hours and what Puko can talk about with your child.

Collect all of Pukoland.

Real collector cards with foil, hugs and special powers. You earn them out in the real world, not in front of a screen. Physical packs are coming soon too.

Series 1 · 001/???

Your ticket to Pukoland.

Choose your friend and your way. $59, then $12 every 4 weeks after your free first 4 weeks. Or $149 once, with Puko+ for life. Either way, you win.

Who's coming home with you?

Puko with Puko+

$59

  • The plush, your friend for life
  • First 4 weeks of Puko+ free
  • The full app with stories and courses
  • Then $12 every 4 weeks, per family

Puko+ for life

$149

  • The plush, your friend for life
  • Puko+ for as long as Puko exists, paid once
  • All in-app extras, including new ones
  • No subscription

The plush is the friend. Puko+ is everything that grows.

$12 every 4 weeks for the whole family. That's about 43 cents a day.

  • Courses that grow with your child, like School-ready with Kakao and Math with Tulle
  • New stories where your child is the hero
  • Pukoland and the friends
  • Bedtime, songs and calm
  • Collector cards and new missions

Free worldwide shipping. No cart, just a secure checkout. By buying, you accept our terms.

Someone is sewing in secret behind the curtain.

A raincoat for Kakao. A scarf for Ebbe. A hat for Tulle. The Tailor opens soon.

More friends are waiting in the wings.

Ebbe, Kakao and Tulle are just the beginning. Behind the curtain, a whole crowd is rehearsing their lines, and one by one they'll step onto the stage.

Questions from the audience.

What can Puko do?

Puko talks with you and answers questions, big and small. It can sing songs and tell stories where you're the main character, and it listens and remembers what you've said. So you become better friends every day.

Does Puko have a screen?

The plush has no screen. Your child just talks to it. If you want more, there's the kids' app Pukoland, and you decide how long it stays on.

How much does Puko cost?

The plush is $59 with the first 4 weeks of Puko+ free. After that, Puko+ is $12 every 4 weeks, per family. You can stop any time and keep the plush. Or pay $149 once and get Puko+ for life, with no subscription.

What is Puko+?

Puko+ is Puko's subscription. The first 4 weeks are free when you buy the plush for $59, and after that Puko+ is $12 every 4 weeks.

What happens if I stop Puko+?

The plush still works as a talking plush. It answers questions and remembers what you tell it, and you can follow the conversations in a basic app. But Pukoland, the friends, the stories and the learning world are not included. Puko+ isn't the plush. It's everything the plush is part of.

What does "for life" mean?

You pay $149 once. Puko+ and all in-app extras are then included for as long as Puko exists, including everything new. If you buy more plush friends ($59 each), they are covered too, and there is never a subscription on top. Clothes and other physical goods are not included.

Do we pay for each plush?

No. $12 every 4 weeks covers the whole family, however many plush friends you have. An extra plush is $59, and if you already have Puko, you can add one quickly at checkout with no new subscription.

Can we use Puko without a plush?

Yes. Puko+ also works in the app alone, at $12 every 4 weeks with the first 4 weeks free. With a plush, your child can talk to Puko with no screen at all.

Who can see what my child says?

You choose in the app whether you see topics, excerpts or whole conversations. We recommend topics, because children should have something of their own too. You can always edit and delete what Puko remembers. Read more under data safety.

Who is Puko for?

For children, and really for people of all ages. Some want to hear about dinosaurs. Others just want someone to say goodnight to.

Will it fit in at home?

That's the whole idea. Puko doesn't look like a gadget. It's a soft, calm plush in muted colors that looks just as good in bed as on the living room shelf.

Are clothes and collector cards coming?

Yes, both are on the way. Sign up and you'll hear first.

Are more animals coming?

Yes. The fox, the lamb, the polar bear and a whole crowd more are waiting in the wings. Sign up and we'll tell you when the next one steps out.

Who's moving in?

From $59 with the first 4 weeks of Puko+ free.

Choose your friend